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About this course

  • Concept, Nature, Scope and Importance of Marketing
  • Meaning, Functions and Importance of Marketing Management Marketing Organisation
  • Marketing Process & Marketing Planning
  • Marketing Programme
  • Marketing Decisions
  • Marketing Research
  • Marketing Segmentation.
  • Consumer/Buyer Behaviour & Motivation
  • Sales Forecasting & Sales Budget
  • Product
  • Product Planning and Development
  • Branding, Packaging, Labelling, Standardisation & Grading
  • Pricing Decisions
  • Channels of Distribution and Physical Distribution
  • Wholesale and Retail Trade
  • Advertisement
  • Sales Promotion & Personal Selling
  • Sales Management
  • Rural Marketing
  • Bank Marketing
  • Insurance Marketing
  • Marketing Environment
  • International Marketing
  • Social Responsibility & Marketing Ethics
  • Consumer Protection in India
  • Marketing of Services

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Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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Our course begins with the first step for generating great user experiences: understanding what people do, think, say, and feel. In this module, you’ll learn how to keep an open mind while learning.

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